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Annotation Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates, and:   . Explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. . Explains how differentiation and  innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development . Examines the shifting nature of demand, evaluating consumers' behaviour and relating the principles of customer centricity to the business development function . Is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses,  licensed retail, catering, international  restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business developmentHospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.  * The first book addressing hospitality product development, which has become increasingly important in the long-term success of hospitality businesses of all sizes * Explains how product innovation can become key to organizational success and provides the reader with the skills to implement their own product development * Written by an expert author team, in-depth global cases are used to contextualise learning and illustrate practical insight