University of Kabianga
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2012.Edition: 5th edDescription: xviii, 492 p. : illISBN:
  • 9780749465155 (pbk.)
Subject(s): LOC classification:
  • HD69.B7 K37 2012
Summary: Provided by publisher.
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Item type Current library Call number Status
General Collection Main Campus Library HD69.B7 K37 2012 (Browse shelf(Opens below)) Available

Includes bibliographical references (p. [469]-481) and index.

Provided by publisher.

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