Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.
Material type:
- text
- unmediated
- volume
- 9781259573538 (alk. paper)
- HF5415 .M378 2017
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
General Collection | Main Campus Library General Stacks | HF5415 .M378 2017 (Browse shelf(Opens below)) | Available | 00026800 |
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