University of Kabianga
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2017]Edition: 15th edDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259573538 (alk. paper)
Subject(s): LOC classification:
  • HF5415 .M378 2017
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415 .M378 2017 (Browse shelf(Opens below)) Available 00026800

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