University of Kabianga

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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2017]
Availability: Items available for loan: Main Campus Library (1)Call number: HF5415 .M378 2017.

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2.
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Essentials of marketing :A Marketing Strategy Planning Approach/ William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University. by
Edition: 17 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Dubuque : McGraw-Hill Education, 2021
Availability: Items available for loan: Main Campus Library (1)Call number: HF5415 .P47 2021.

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