Essentials of marketing : A Marketing Strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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Material type: Text

TextPublication details: New York, Irwin, c2010Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) : 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks		HF 5415 .P47 2010 (Browse shelf(Opens below))	Available	20093965
General Collection	Sotik Campus Library General Stacks	Non-fiction	HF5415 .P47 2010 (Browse shelf(Opens below))	Available	00021268

Includes glossary and indexes.

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