Total relationship marketing : Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy Evert Gummesson.

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Material type: Text

TextPublication details: Boston, Mass : Butterworth-Heinemann, 2012Edition: 3rd. edDescription: xiii, 281 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Collection	Main Campus Library		HF 5415.55 .G86 1999 (Browse shelf(Opens below))	Available	00012921
General Collection	Main Campus Library		HF 5415.55 .G86 1999 (Browse shelf(Opens below))	Available	00012922
General Collection	Main Campus Library		HF 5415.55 .G86 1999 (Browse shelf(Opens below))	Available	00012923
General Collection	Town Campus Library	Non-fiction	HF5415.55 .G86 1999 (Browse shelf(Opens below))	Available	20093537
General Collection	Town Campus Library	Non-fiction	HF5415.55 .G86 1999 (Browse shelf(Opens below))	Available	20093576
General Collection	Town Campus Library	Non-fiction	HF 5415.55 .G86 1999 (Browse shelf(Opens below))	Available	00012920
General Collection	Town Campus Library	Non-fiction	HF 5415.55 .G86 1999 (Browse shelf(Opens below))	Available	00012924

Includes bibliographical references and index.

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