University of Kabianga
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Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: Contributor(s): Material type: TextTextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009.Edition: 6th edDescription: xxviii, 710 p. : col. ill. ; 28 cmISBN:
  • 9780538479868
  • 0324568622 (student ed.)
  • 9780324569407 (instructor's ed.)
  • 0324569408 (instructor's ed.)
Other title:
  • Advertising & integrated brand promotion
Subject(s): DDC classification:
  • 659.1 6th
LOC classification:
  • HF5821 .O34 2009
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5821 .O34 2009 (Browse shelf(Opens below)) Available 00026296

Includes bibliographical references and indexes.

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