University of Kabianga
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Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar.

Contributor(s): Material type: TextTextPublication details: New Delhi : Excel Books, c2009.Edition: 1st edDescription: vii, 365 p. : ill. ; 24 cmISBN:
  • 9788174467201
Subject(s): DDC classification:
  • 338.10954 22
LOC classification:
  • HD9016.I42 M278 2009
Summary: Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
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Item type Current library Call number Status Barcode
General Collection Main Campus Library HD 9016.142 .M278 2009 (Browse shelf(Opens below)) Available 20092853

Includes statistical tables.

Includes bibliographical references.

Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.

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