University of Kabianga
Amazon cover image
Image from Amazon.com

Moderating focus groups : a practical guide for group facilitation / Thomas L. Greenbaum.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2000.Description: xii, 249 p. : ill. ; 24 cmISBN:
  • 0761920439 (hardcover : alk. paper)
  • 0761920447 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 001.4/33 21
LOC classification:
  • H61.28 .G73 2000
Online resources:
Contents:
Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks H 61.28 .G73 2000 (Browse shelf(Opens below)) Available 00010768

Includes index.

Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.

There are no comments on this title.

to post a comment.