From Brand Vision to Brand Evaluation
De Chernatony, Leslie
From Brand Vision to Brand Evaluation the strategic process of growing and strengthening brands / [electronic resource] : Leslie de Chernatony. - 3rd ed. - Amsterdam ; London : Butterworth-Heinemann, 2010. - xvi,376p.: 23cm
Previous ed.: 2006.
Includes bibliographical references and index.
License restrictions may limit access.
9781856177733 1856177734 9781856177733
Brand name products.
Trademarks.
Product management.
Electronic books.
HD69.B7 / D455 2010eb HD69.B7D43 2010 HD69.B7
658.827
From Brand Vision to Brand Evaluation the strategic process of growing and strengthening brands / [electronic resource] : Leslie de Chernatony. - 3rd ed. - Amsterdam ; London : Butterworth-Heinemann, 2010. - xvi,376p.: 23cm
Previous ed.: 2006.
Includes bibliographical references and index.
License restrictions may limit access.
9781856177733 1856177734 9781856177733
Brand name products.
Trademarks.
Product management.
Electronic books.
HD69.B7 / D455 2010eb HD69.B7D43 2010 HD69.B7
658.827