University of Kabianga
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From Brand Vision to Brand Evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2010.Edition: 3rd edDescription: xvi,376p.: 23cmISBN:
  • 9781856177733
  • 1856177734
  • 9781856177733
Subject(s): Genre/Form: DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7 D455 2010eb
  • HD69.B7D43 2010
  • HD69.B7
Online resources: Z_eBook - Business, Management, Hospitality and Tourism 2010 [ZEBBMHT10]
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HD69.B7 D455 2010 (Browse shelf(Opens below)) Available 20093148
General Collection Main Campus Library HF5415.15 .C54 2010 (Browse shelf(Opens below)) Available 20093147

Previous ed.: 2006.

Includes bibliographical references and index.

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