University of Kabianga

From Brand Vision to Brand Evaluation (Record no. 2329)

MARC details
000 -LEADER
fixed length control field 01498cam a2200421Ia 4500
001 - CONTROL NUMBER
control field 8568618
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911154020.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr n
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091112s2010 ne a sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856177733
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1856177734
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856177733
035 ## - SYSTEM CONTROL NUMBER
System control number (WaSeSS)ssj0000418138
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
Modifying agency WaSeSS
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number D455 2010eb
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7D43 2010
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name De Chernatony, Leslie
245 10 - TITLE STATEMENT
Title From Brand Vision to Brand Evaluation
Medium [electronic resource] :
Remainder of title the strategic process of growing and strengthening brands /
Statement of responsibility, etc. Leslie de Chernatony.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam ;
-- London :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvi,376p.:
Dimensions 23cm
500 ## - GENERAL NOTE
General note Previous ed.: 2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access License restrictions may limit access.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
773 #0 - HOST ITEM ENTRY
Title Z_eBook - Business, Management, Hospitality and Tourism 2010 [ZEBBMHT10]
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.columbia.edu/cgi-bin/cul/resolve?clio8568618">http://www.columbia.edu/cgi-bin/cul/resolve?clio8568618</a>
Public note Full text available from Z_eBook - Business, Management, Hospitality and Tourism 2010 [ZEBBMHT10]
910 ## - USER-OPTION DATA (OCLC)
User-option data Vendor-generated brief record
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Shelving location
    Library of Congress Classification     Main Campus Library Main Campus Library 23/03/2016   HF5415.15 .C54 2010 20093147 23/03/2016 23/03/2016 General Collection  
    Library of Congress Classification     Main Campus Library Main Campus Library 18/04/2016   HD69.B7 D455 2010 20093148 18/04/2016 18/04/2016 General Collection General Stacks