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Integrated Marketing Communications in Advertising and Promotion

Shimp, Terence A.

Integrated Marketing Communications in Advertising and Promotion by Terence A. Shimp. - 7th ed. - South-Western, Thomson publishers, 2007 - xx,629p.ill.; Includes: glossary and index. 25cm

ISBN: 9780324408089 0324408080

Subjects--Topical Terms:
Advertising.
Promotion.

LC Class. No.: HF 5415.123 / .S54 2007

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