University of Kabianga

Integrated Marketing Communications in Advertising and Promotion (Record no. 2734)

MARC details
000 -LEADER
fixed length control field 00640nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911154904.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160331b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324408089
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324408080
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging LC
Transcribing agency LC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123
Item number .S54 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Integrated Marketing Communications in Advertising and Promotion
Statement of responsibility, etc. by Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South-Western,
Name of publisher, distributor, etc. Thomson publishers,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xx,629p.ill.;
Other physical details Includes: glossary and index.
Dimensions 25cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Promotion.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 31/03/2016   HF 5415.123 .S54 2007 20091095 31/03/2016 31/03/2016 General Collection