Integrated Marketing Communications in Advertising and Promotion by Terence A. Shimp.

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Material type: Text

TextPublication details: South-Western, Thomson publishers, 2007Edition: 7th edDescription: xx,629p.ill.; Includes: glossary and index. 25cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks	HF 5415.123 .S54 2007 (Browse shelf(Opens below))	Available	20091095

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