Marketing strategy :
boyd walker
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]. - 4th ed. - Boston : McGraw-Hill/Irwin, c2003. - xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
9780071151177
Marketing--Management.
HF5415.13 / .W249 2003
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]. - 4th ed. - Boston : McGraw-Hill/Irwin, c2003. - xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
9780071151177
Marketing--Management.
HF5415.13 / .W249 2003