Marketing strategy : (Record no. 7073)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00801nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190215131125.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190215b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071151177 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W249 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | boyd walker |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | a decision-focused approach / |
| Statement of responsibility, etc. | Orville C. Walker Jr. ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 365 p. : |
| Other physical details | ill. (some col.) ; |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| Title of a work | Marketing strategy. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | GAMAR 3 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | GAMAR 3 CD-ROM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Town Campus Library | Town Campus Library | General Stacks | 15/02/2019 | Gabby | 5600.00 | HF5415.13 .W249 2003 | 00021782 | 15/02/2019 | 15/02/2019 | General Collection |