Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].

By:

boyd walker

Contributor(s):

Walker, Orville C
Walker, Orville C. Marketing strategy

Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 4th edDescription: xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

9780071151177

Subject(s):

Marketing -- Management

LOC classification:

HF5415.13 .W249 2003

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Town Campus Library General Stacks	HF5415.13 .W249 2003 (Browse shelf(Opens below))	Available	00021782

Includes bibliographical references and indexes.

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