Essentials of marketing :A Marketing Strategy Planning Approach/ William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University.
Material type:
TextPublisher: Dubuque : McGraw-Hill Education, 2021Edition: 17 EditionDescription: 1 online resourceContent type: - text
- computer
- online resource
- 9781260260373
- HF5415 .P47 2021
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HF5415 .P47 2021 (Browse shelf(Opens below)) | Available | 00026795 |
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| HF 5415 .O42 2002 Marketing management systems | HF 5415 .O42 2002 Marketing management systems | HF 5415 .P47 2010 Essentials of marketing : | HF5415 .P47 2021 Essentials of marketing :A Marketing Strategy Planning Approach/ | HF 5415 .P68 2001 Marketing foundations/ | HF5415 .R3 2007 Marketing Dynamics/ Theory and Practice | HF 5415 .R53 2008 Marketing |
Revised edition of the authors' Essentials of marketing, [2019]
Includes index.
Provided by publisher.
Description based on print version record and CIP data provided by publisher; resource not viewed.
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