Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar.

Contributor(s):

Material type: Text

TextPublication details: New Delhi : Excel Books, c2009.Edition: 1st edDescription: vii, 365 p. : ill. ; 24 cmISBN:

9788174467201

Subject(s):

DDC classification:

338.10954 22

LOC classification:

HD9016.I42 M278 2009

Summary: Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library	HD 9016.142 .M278 2009 (Browse shelf(Opens below))	Available	20092853

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Previous	HD 9000.5 .Y68 2012 Food and development /	HD9016.S642 L56 2013 Linking smallholder producers to modern agri-food chains : case studies from South Asia, Southeast Asia, and China /	HD9016.S642 L56 2013 Linking smallholder producers to modern agri-food chains : case studies from South Asia, Southeast Asia, and China /	HD 9016.142 .M278 2009 Marketing to rural consumers :	HD9018 .D44G56 2004 Global agricultural trade and developing countries	HD 9018 .D44G565 Global agricultural trade and developing countries	HD 9018 .D44G565 Global agricultural trade and developing countries	Next

Includes statistical tables.

Includes bibliographical references.

Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.

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