University of Kabianga
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Exploring marketing research / William G. Zikmund.

By: Contributor(s): Material type: TextTextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2007.Edition: 9th edDescription: xxi, 698 p. : chiefly col. ill. ; 28 cmISBN:
  • 9780324539028
  • 0324539029
  • 0324320884
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .Z54 2007
Online resources:
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF 5415.2 .Z54 2007 (Browse shelf(Opens below)) Available 20091052
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HF5415.2 .M35 2010 Review of marketing research. HF5415.2.P736 2005 Essentials of marketing research / HF5415.2.Z5 2000 Exploring marketing research / HF 5415.2 .Z54 2007 Exploring marketing research / HF 5415.3 .K37 2011 Consumer behavior / HF 5415.3 .K37 2011 Consumer behavior / HF5415.3 .P37 2009 Contemporary Issues in Marketing Consumer Behaviour

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

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