University of Kabianga
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson, Kalus G. Grunert

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Description: xxv, 545 p. : ill. (some col.) ; 26 cmISBN:
  • 9780256225297
Subject(s): LOC classification:
  • HF5415.3 .P468 1999
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Item type Current library Collection Call number Status Barcode
General Collection Town Campus Library General Stacks Non-fiction HF5415.3 .P468 1999 (Browse shelf(Opens below)) Available 00020947
Browsing Town Campus Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.125 .C73 1980 Marketing Decision making HF5415.2 .H288 2006 Handbook of qualitative research methods in marketing / HF5415.2.M29 2010 Marketing research : HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF 5416.5 R 87 2008 Practical Pricing for results HF5437 .L97 2016 Procurement and supply chain management / HF5438.25 .B2 2005 Sales and Key Account management

Includes bibliographical references (p. 481-510) and indexes.

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