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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
Material type:
TextPublication details: New York : Wiley, c2002.Edition: 2nd edDescription: xix, 553 p. : ill. (some col.) ; 27 cmISBN: - 047141235X (pbk. : alk. paper)
- HF5415.2 .K86 2002
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Sotik Campus Library | HF5415.2 .K86 2002 (Browse shelf(Opens below)) | Available | 00023361 |
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| HF5415.13 .H87 2013 Business marketing management : B2B / | HF 5415.2 .A21983 2007 Marketing research / | HF 5415.2 .A21983 2007 Marketing research / | HF5415.2 .K86 2002 Essentials of marketing research / | HF5415.3 .K297 2011 Consumer behavior / | HF5437 .L97 2012 Purchasing and supply chain management / | HF5437 .L97 2016 Procurement and supply chain management / |
Includes bibliographical references and index.
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