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Harvard business review on strategic sales management.

Material type: TextTextSeries: The Harvard business review paperback seriesPublication details: Boston, Mass. : Harvard Business School, c2007.Description: vii, 197 p. : ill. ; 21 cmISBN:
  • 9781422114926 (pbk. : alk. paper)
  • 1422114929 (pbk. : alk. paper)
Other title:
  • Strategic sales management
Uniform titles:
  • Harvard business review.
Subject(s): DDC classification:
  • 658.8/1 22
LOC classification:
  • HF5438.4 .H374 2007
Online resources:
Contents:
How right should the customer be? / Erin Anderson and Vincent Onyemah -- Ending the war between sales and marketing / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer -- Understanding what your sales manager is up against / Barry Trailer and Jim Dickie -- Better sales networks / Tuba Üstüner and David Godes -- Leading change from the top line: an interview with Fred Hassan / Thomas A. Stewart and David Champion -- The sales learning curve / Mark Leslie and Charles A. Holloway -- The ultimately accountable job: leading today's sales organization / Jerome A. Colletti and Mary S. Fiss.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5438.4.H374 2007 (Browse shelf(Opens below)) Available 20091381

Based on the July-August 2006 special issue of the Harvard business review.

Includes index.

How right should the customer be? / Erin Anderson and Vincent Onyemah -- Ending the war between sales and marketing / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer -- Understanding what your sales manager is up against / Barry Trailer and Jim Dickie -- Better sales networks / Tuba Üstüner and David Godes -- Leading change from the top line: an interview with Fred Hassan / Thomas A. Stewart and David Champion -- The sales learning curve / Mark Leslie and Charles A. Holloway -- The ultimately accountable job: leading today's sales organization / Jerome A. Colletti and Mary S. Fiss.

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