University of Kabianga
Amazon cover image
Image from Amazon.com

From Brand Vision to Brand Evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2010.Edition: 3rd edDescription: xvi,376p.: 23cmISBN:
  • 9781856177733
  • 1856177734
  • 9781856177733
Subject(s): Genre/Form: DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7 D455 2010eb
  • HD69.B7D43 2010
  • HD69.B7
Online resources: Z_eBook - Business, Management, Hospitality and Tourism 2010 [ZEBBMHT10]
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HD69.B7 D455 2010 (Browse shelf(Opens below)) Available 20093148
General Collection Main Campus Library HF5415.15 .C54 2010 (Browse shelf(Opens below)) Available 20093147
Browsing Main Campus Library shelves Close shelf browser (Hides shelf browser)
HF5415 .135 D7 2001 Strategic marketing : HF5415.135 .D78 2001 Strategic marketing : HF5415.15.A14 1995 Marketing research HF5415.15 .C54 2010 From Brand Vision to Brand Evaluation HF 5415.15 .C84 2003 Multinational management HF5415.153 .C72 2015 New products management / HF5415.2 .A14 2007 Marketing research /

Previous ed.: 2006.

Includes bibliographical references and index.

License restrictions may limit access.

There are no comments on this title.

to post a comment.