From Brand Vision to Brand Evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.
Material type:
TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2010.Edition: 3rd edDescription: xvi,376p.: 23cmISBN: - 9781856177733
- 1856177734
- 9781856177733
- 658.827 22
- HD69.B7 D455 2010eb
- HD69.B7D43 2010
- HD69.B7
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HD69.B7 D455 2010 (Browse shelf(Opens below)) | Available | 20093148 | |
| General Collection | Main Campus Library | HF5415.15 .C54 2010 (Browse shelf(Opens below)) | Available | 20093147 |
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| HD66 .L48 2005 Successful teamwork! | HD 66 .W473 2012 Effective teamwork | HD66 .W485 2013 Creating effective teams : | HD69.B7 D455 2010 From Brand Vision to Brand Evaluation | HD 69 .B7K45 2008 Strategic brand management : | HD 69 .B7U53 2006 Understanding brands / | HD69.C6 B57 2011 Flawless consulting : |
Previous ed.: 2006.
Includes bibliographical references and index.
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