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Integrated Marketing Communications in Advertising and Promotion by Terence A. Shimp.
Material type:
TextPublication details: South-Western, Thomson publishers, 2007Edition: 7th edDescription: xx,629p.ill.; Includes: glossary and index. 25cmISBN: - 9780324408089
- 0324408080
- HF 5415.123 .S54 2007
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Collection | Main Campus Library General Stacks | HF 5415.123 .S54 2007 (Browse shelf(Opens below)) | Available | 20091095 |
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| HF 5415.123 .O88 2008 Integrated Marketing Communications | HF 5415.123 .O88 2008 Integrated Marketing Communications | HF5415.123 .S54 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF 5415.123 .S54 2007 Integrated Marketing Communications in Advertising and Promotion | HF5415.123.S652004 Marketing communications : | HF5415.123.S652004 Marketing communications : | HF5415 .125 D7 2001 Strategic marketing : |
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